Being part of both the healthcare and advertising industries, we at Praxis certainly appreciate great work when we see it. In this new quarterly series, we’re sharing all the latest healthcare campaigns that have captured our attention – and our hearts.
Grab your tissues, folks, because you’re going to need them. These sweet spots for Teva Pharmaceuticals earned a well-deserved Gold and Silver Lion at the 2021 Cannes Lions International Festival of Creativity. I’m not crying, you’re crying.
Hats off to our friends at Eli Lilly and Company for this one. As partner of the US Olympic and Paralympic teams, Lilly uses this powerful spot to promote the importance of diversity, inclusion, and equality in healthcare.
While BECO may be a toiletry company, their #StealOurStaff campaign took the Grand Prix in the Health & Wellness category at the 2021 Cannes Lions International Festival of Creativity. With a workforce that’s 80% comprised of visually impaired, disabled, or disadvantaged individuals, BECO’s campaign raises awareness of the disability employment gap.
Dumb Ways to Spread
The utterly charming and incredibly effective Australian railway safety campaign “Dumb Ways to Die” has been revamped for the COVID-19 pandemic. Much like the original version, this PSA uses the power of simplicity and “duh factor” to encourage Australians to get vaccinated and stop the spread of the coronavirus.
Until next time, Praxis hopes you’re inspired!