Using patient recruitment to create more successful clinical trials.

Abstract.

What is a clinical trial without participants? In the case of 85% of trials, there is a failure to meet recruitment goals on time.¹ Mix in 80% of trials being delayed due to recruitment-based challenges, and it can be a challenge for trials to get up and running.¹ And even if a trial does achieve maximum enrollment, retaining participants for the duration, especially a lengthy one with dozens of visit, can be an obstacle.

To mitigate this recruitment challenge, trial sites may need to create their own patient-facing materials to help explain a trial to interested individuals. Since these materials are likely produced in-house at sites and lack sponsor branding, they may strengthen a preexisting stigma that some patients may have toward clinical trials. This, along with the added time and effort it takes to make these materials, results in a less effective way to recruit and retain patients for trials.

Patient recruitment organizations (PROs) can help research sites accomplish their recruitment goals by creating trial-specific, sponsor-branded materials that patients and sites can use throughout a specific trial. In addition, these PROs, like Praxis, can also create patient databases for sites to use as a tool to track recruitment referrals.

This whitepaper provides a comprehensive guide for pharmaceutical sponsors on effectively connecting with trial sites. Drawing on data-driven insights and research-backed strategies, it offers actionable steps to strengthen site relationships and, ultimately, enhance recruitment outcomes.

1. Grand View Research. Clinical trial patient recruitment services market size, share & analysis report by service type, by phase, by therapeutic area, by age group, by region, and segment forecasts, 2023 – 2030. Accessed September 3, 2024.
   https://www.grandviewresearch.com/industry-analysis/clinical-trial-patient-recruitment-services-market-report.