Praxis Wins “Best Pharmaceuticals Website”


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BUFFALO, NY – Praxis Communications, LLC, an industry-leading patient recruitment and retention company, recently received an Internet Advertising Competition (IAC) Award from the Web Marketing Association. The award is in recognition of the company’s new website.

In spring 2015, Praxis launched a redesigned website with the idea of highlighting its key differentials, such as international recruiting, analytics and retention, while also showcasing its newest capabilities, including digital advertising, influencer outreach and social listening.

The website reflects the trend toward patient-centricity that has taken hold of the pharmaceutical industry as a whole. It touts a user-friendly layout, showcases the company’s experience in a clear and concise format, and features images of patients and everyday people, as opposed to doctors and researchers.

The website was designed mobile-first, meaning that users’ experiences are optimized no matter which device they are using to view the site.

“We strive to ensure that a patient-centric approach drives all that we do at Praxis, so it was important to communicate that in the website,” said Jim Hettich, Praxis president. “To receive an industry-best IAC Award for our hard work on this project is extremely rewarding.”

The Internet Advertising Competition, created by the Web Marketing Association, is the standards-defining competition that sets industry benchmarks for the best websites, highlighting the best online advertising in 96 industries and nine online formats. It was developed to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcase award-winning internet advertising.

About Praxis
Praxis Communications, LLC is a focused patient recruitment and retention company. Since 2002, Praxis has helped the world’s leading pharmaceutical and biotech companies successfully recruit patients for clinical trials. Praxis is a division of Crowley Webb, a full-service marketing communications agency in Buffalo, NY. For more information, visit

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