We were seeking patients suffering from spasticity as a result of a stroke or traumatic brain injury for a study on a new treatment option. As one of the most disabling aspects of brain injury, this condition occurs in nearly 2 million individuals across the country. But crafting just the right message that spoke to both patients and their caregivers was the challenge set before us.
Our online advertising campaign generated more than 37 million impressions to our target audience, and provided 65% of the 18,000+ unique visitors to the study website. Through our community and physician outreach, as well as our public relations plan, we were able to drive more than 360 interested candidates to our research sites.
At a Glance