This study on functional dyspepsia was a year behind enrollment when the sponsor brought us in to implement a recruitment program. The challenges were many – a screen fail rate of more than 80%, a small universe of eligible patients, and a protocol that included invasive and time-consuming procedures. Plus, our target audience was adults who had used a proton pump inhibitor within the past year.
We developed a website, newspaper ads, television, brochures, posters, and letter templates. The sites were split between centralized and non-centralized campaigns. The centralized sites received paid media advertising, and the non-centralized sites received only site tools. Our communications generated 1,265 unique visitors to the website and 332 calls to the recruitment center. During our involvement, the study’s screening and randomization rates each increased by 90%.
At a Glance