Reaching our goal of 240 women for this 76-site study wasn’t going to be easy. With other FDA-approved treatments available, a protocol requiring a washing-off of other medications, and the current standard of care eliminating the majority of the eligible population, we had to convince potential patients why this study was a good option.
Based on research, radio and internet became our main media. We also created an educational brochure, public relations programs, and an informational website. The program saved a full year off enrollment. And of all subjects randomized, 58% were direct Praxis referrals. Following this, we implemented a retention campaign that resulted in a completion rate 13% above the industry average.
At a Glance