Situation

More than 14 million people in North America have Chronic Obstructive Pulmonary Disease (COPD). Unfortunately, less than 60% seek and receive treatment since many are unaware that they have the condition. So our task to recruit 900 adults between the ages of 45 and 74 to participate in this 26-week study wasn’t an easy one.

Results

Our targeted communications program included a variety of materials: brochures, print and television ads, a study website, direct mail, and public relations. Our mix worked to deliver 4,234 pre-qualified candidates to study sites. The retention campaign, which consisted of study-branded items, bimonthly newsletters, and other incentives, led to study completion by 81% of randomized subjects, 16% higher than the industry standard.

At a Glance