This international, 37-site study focused on recruiting patients with type 2 diabetes. Knowing language and cultural barriers existed, we developed a campaign that would work across borders and was translated into four languages.
Our campaign drove 6,000 unique visitors to the study website, and 102 calls to the centralized recruitment center – providing 129 pre-qualified candidates. In addition, the average number of individuals screened each week was 86% higher during our campaign than when our active recruitment efforts ended.
At a Glance