Situation

This international, 37-site study focused on recruiting patients with type 2 diabetes. Knowing language and cultural barriers existed, we developed a campaign that would work across borders and was translated into four languages.

Results

Our campaign drove 6,000 unique visitors to the study website, and 102 calls to the centralized recruitment center – providing 129 pre-qualified candidates. In addition, the average number of individuals screened each week was 86% higher during our campaign than when our active recruitment efforts ended.

At a Glance