CNS, Pediatrics

Lavender Study

Pediatric Epilepsy

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Situation

We were charged with enrolling infants for this study on pediatric epilepsy. The goal was 31 randomized subjects across 12 sites. Our primary challenge was gaining the trust of parents of a child with partial seizures, as they typically have a strong bond with their primary physician and would be reluctant to enroll their infant into a research study.

Results

We addressed parents’ apprehensions through an empathetic campaign that included a website, brochures, informational video, radio commercials, print and online ads, and community outreach. Our communications generated more than 94 million impressions online and more than 8 million in print. There were more than 30,000 unique website visitors and 55 calls to the recruitment center, and 126 parents and guardians completed pre-qualifying questionnaires.

At a Glance

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