We were charged with enrolling infants for this study on pediatric epilepsy. The goal was 31 randomized subjects across 12 sites. Our primary challenge was gaining the trust of parents of a child with partial seizures, as they typically have a strong bond with their primary physician and would be reluctant to enroll their infant into a research study.
We addressed parents’ apprehensions through an empathetic campaign that included a website, brochures, informational video, radio commercials, print and online ads, and community outreach. Our communications generated more than 94 million impressions online and more than 8 million in print. There were more than 30,000 unique website visitors and 55 calls to the recruitment center, and 126 parents and guardians completed pre-qualifying questionnaires.
At a Glance