We were charged with recruiting type 2 diabetes patients for 35 sites. With an array of approved and investigational treatment options available, it was imperative that we stood out from the crowd. So to attract our audience, we presented a simple, empowering message.
Our efforts resulted in 236 pre-qualified candidates delivered to research sites, as well as indirect referrals through our community outreach and public relations efforts. Thanks to the direct Praxis referrals that were randomized, the enrollment period was shortened by a full 32 days. And our sponsor enjoyed a return on investment of more than $500,000.
At a Glance