Cardiology

Gemini Study

Hypertension and Dislipidemia

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Situation

We were charged with recruiting patients with both hypertension and dyslipidemia for a study testing a single treatment for both conditions. In analyzing the population, we discovered that more than 50 million adults in the U.S. suffered from hypertension, and more than 40 million adults suffered from high cholesterol. Our challenge was to find the most cost-effective way to locate patients who suffered from both.

Results

We concluded physician referrals would be the best way to reach our audience. We sent recruitment materials to both doctors and site staff to keep the study top of mind, and posters and brochures were prominently displayed in offices to attract the right patients. We also deployed targeted direct mail. Through our efforts, the enrollment goal was met six weeks early.

At A Glance

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