We were enlisted to recruit patients with female sexual dysfunction for a study testing a new treatment. However, while 40% of women in the U.S. have FSD, the symptoms suggest that some women might be hesitant to admit they have the condition. So recruitment was definitely a challenge.
With a communications mix consisting of an educational brochure, website, banner ads, and a public relations campaign, we brought a message of hope to women with female sexual dysfunction. Of all randomized patients, one-third were direct Praxis referrals. Our banner ads generated 1.17 million impressions, and helped drive more than 14,000 unique visitors to the study site. In the end, we far surpassed the enrollment goal set for the study.
At a Glance