The majority of people with functional dyspepsia don’t know exactly what condition they have, and most treat it as basic indigestion. So when it came to recruiting adults with symptoms of FD, education had to be the first step.
For our three-month campaign, we created targeted communications that included print, television, a study website, and a direct mail brochure. We motivated our audience to visit the study website or call to be pre-qualified, resulting in a 50% increase in screening activity, and a 95% increase in randomization. Through our efforts, the enrollment period was shortened by 90 days.
At a Glance