Situation

The study targeted men and women ages 50 to 74 diagnosed with type 2 diabetes. We were brought in to provide materials for 125 sites, as well as develop a pilot advertising program for a select group of 38 sites in 20 markets.

Results

Study materials included brochures, posters, a website, radio, direct mail, and community outreach. Our pilot program featured radio and online advertising. The campaign generated more than 1500 inquiries and 781 pre-qualified, interested candidates. In the end, sites that participated in our centralized program screened at rates 46% higher and randomized at rates 57% higher than those that did not.

At a Glance