Both multiple sclerosis patients and people with spinal cord injuries were eligible to take part in this study on overactive bladder. So creating a campaign for this international 30-site study presented a unique communications challenge – speak to two distinct audiences who share a common problem.
We provided recruitment tools for sites and implemented advertising tactics targeting the MS and SCI communities. The campaign featured print ads in key publications (which reached more than 260,000 readers), branded stationery, brochures, posters, reminder stickers, and postcards – all translated into 11 languages. Our efforts drove 10,000 highly interested visitors to the study website, and 96% of patients randomized came from sites participating in our program.
At a Glance