We were charged with recruiting 100 children between the ages of 5 and 10 for a research study on pediatric urinary incontinence. Parents with children who suffer from incontinence are well aware of the stress it brings to the entire family. The challenge was convincing them that enrolling their child in our study was the right thing to do.
Targeting women between the ages of 25 and 44, we created a brochure, educational website, print ads, and public relations campaign. Our communications generated more then 4,600 unique visitors to the study website, and more than 200 calls to the centralized call center. As a result, we delivered 256 pre-qualified patients to the research sites for screening.
At a Glance