Women's Health

Daisy Petal Study


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When recruitment for this study fell behind schedule, the sponsor brought Praxis in to build upon the success of our prior Petal Study campaigns. The original goal of 120 patients screened and 80 enrolled increased by the start of the campaign to 200 and 130, respectively.


Our campaign delivered 1,746 inquiries and 443 pre-qualified referrals. In total, Praxis delivered 63% of all screened and 50% of all randomized patients for only 65% of the contracted budget. The recruitment campaign was completed two weeks ahead of schedule, saving the sponsor more than $3 million.

At a Glance