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When we set out to recruit 280 patients for a national study on a new treatment for acne, we faced a number of challenges. The most daunting perhaps was the amount of prescription and over-the-counter options already available to sufferers. There were also numerous competing studies being conducted at the same time. This forced a more nimble approach.


Online advertising proved to be the most effective tactic, as it was the most referenced referral source at 91%. This helped drive more than 40,000 unique visitors to the study website. The entire campaign generated 574 inquiries, which resulted in 362 pre-qualified candidates and 285 randomized patients. And, in the end, total enrollment was achieved 112 days ahead of schedule.

At a Glance