Dermatology, Pediatrics

Chameleon Study

Pediatric Molluscum Contagiosum

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Our challenge was to recruit 600 children between the ages of 2 and 12 who suffered from molluscum contagiosum. And we needed to do it in eight months. Our program targeted mothers, as they are typically the primary healthcare decision-makers.


We placed print advertising in family publications, posters and brochures in physicians’ offices, and sent direct mail to parents. We drove them to a study website. As a result, 165 direct Praxis referrals enrolled in the study, and the enrollment completed two and a half months early. And we delivered a $3 million return on investment to our client.

At a Glance