Our goal was to recruit 120 patients with type 2 diabetes across 18 research sites – a task that presented many challenges. First, the protocol required a narrow elevated HbA1c range. We also had to find participants willing to commit to strict study guidelines. Furthermore, the campaign launch date coincided with an upcoming holiday season.
Our PR initiatives resulted in news stories that generated 475,000 impressions. Through our total efforts, the average number of patients screened each week increased 81%, and traffic to the study website rose significantly. Throughout the course of the study, each individual received branded gift items as part of our comprehensive retention and compliance campaign. As a result, the retention rate for this study was well above the industry average.
At a Glance