CNS, Creative

BPMania.com

Bipolar Mania

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Situation

Several sites were already up and running when the sponsor of this study brought us in for assistance. We split our recruitment into two phases – a centralized campaign providing pre-screened referrals, followed by a non-centralized awareness campaign. The goal was to enroll 405 patients, with our target audience being adults between 35 and 64.

Results

Our campaign included brochures, posters, practitioner flyers, a website, and online advertising that spoke to the mixed emotions our audience experiences. The program generated more than 800 inquiries to the centralized recruitment center, and more than 500 pre-qualified candidates to research sites. Our efforts helped shorten the recruitment period by 34 days, resulting in a 113% return on investment for the study sponsor.

At a Glance

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