This 800-patient rescue study presented a number of challenges – a restrictive protocol that well over 80% of bipolar patients would not qualify for, a placebo arm, and numerous weekly study visits. Our research revealed that sufferers of bipolar depression are heavy viewers of television, a fact that would be the driving force of our targeted campaign designed to appeal to patients, loved ones, and caregivers.
After the campaign launched, the study’s overall average screening rate increased by 24%, and the average randomization rate by 32% – all despite only 14% of participating sites utilizing our materials. In the end, more than 2,300 pre-qualified patients were delivered to the research sites, shattering our goal.
At a Glance