An estimated 2.1 million people in the U.S. have rheumatoid arthritis. Most are aware of their condition, and treat it through medication and physical therapy. So to entice them to enroll in our study, we took the approach of empowering them – challenging them to do even more to overcome their condition.
For a five-month period, we employed a campaign that included print and radio ads, a study website, a recruitment poster, and in-office materials. Our centralized recruitment program generated more than 6,500 unique website visitors and more than 1,000 calls to the recruitment center. In the end, the study enrolled 33 days early, netting our client a $383,000 return on investment.
At a Glance