Praxis knows how to effectively and efﬁciently listen in on the important conversations. We ﬁnd inﬂuential community members and popular platforms, and then listen in about conditions, medications, symptoms, and even clinical trials. We also pay special attention to thoughts and feelings, as these are keys to truly understanding patient motivation.
Collecting insights is only the beginning – we also uncover trends and identify the right people to engage with our message.
Sysomos allows us to tap into conversations happening all over the internet. Not only does this incredible tool enable us to pull from 50 million sources including blogs, message boards, forums, social media, video, and photo sharing sites, it allows us to look back through two years of historical data and segment by region or language for ROW analysis.