The digital connection.

As online resources become more and more pervasive in our daily lives, so grow the ways in which we can connect with potential patients. This has great potential for us not only in the U.S., but on a global scale as well. Patients are already online, seeking medical information, and joining chat groups with others who share their condition. We simply need to get in front of them with our messages.

Facebook advertising.

Social media has changed the advertising game. The minimum spend is $1, the targeting is unbelievably detailed, and the reach is vast. Oh yeah, and the network has more than a billion users each month. Reaching potential study participants is as simple as keying in the desired age bracket, geographic area, and interests according to the profile.

Display ads.

Display (also known as banner) ads are an excellent way to reach desired audiences – in our case, potential study participants – while they’re naturally exploring their own curiosities on the web. What’s more, these banner ads can be geographically targeted to reach people right near our research sites.

Paid search.

Imagine the ability to intercept potential study participants exactly when they’re looking for information on their condition. It’s possible with paid search, also known as cost-per-click (CPC) advertising. It starts by generating a list of keywords typically related to the symptoms or treatment of a condition. Then we write and deploy ads to be seen by a potential study participant in a site area who is searching one of the keywords. It’s efficient and oh so effective.

Molly Chvala, Praxis Communications, digital advertising for patient recruitment

Digital and social advertising are cost-effective, efficient ways to reach the right people with the right message. And because it’s all online, we can easily measure success and take every opportunity to optimize. Molly Chvala, VP, User Experience

Let’s get focused on your next patient recruitment challenge.

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