Through a linguistic analysis, we take insights from primary and secondary research, along with social listening, to drive our patient-centric recruitment strategies. We use statistical tools to support our media team in optimizing enrollment. We apply predictive modeling to the recruitment end date, so we’re able to effectively monitor the progress of our efforts. We do heavy, ongoing reporting on each recruitment website. Finally, end-of-study reporting provides a look back at overall data.
In a nutshell, analytics is an invaluable tool that keeps us on track.