It’s always fun to look at creative work being done in your industry. And at the start of a new year, it can be particularly meaningful to take stock of the past 12 months. So today we’re doing just that. Here’s a quick look at some of our favorite healthcare ads from 2016. Check them out, and be sure to share your favorites with us, too.
Before it became a medicine.
This 60-second TV spot from Pfizer gives viewers an intimate look at the lengthy, detailed, and dedicated process of bringing a drug to market. It’s the kind of ad that makes us proud to work in this business.
Soothe your worst prickle.
These three print ads for Halls cough drops could likely do their job on the art alone, but the short tag, “Soothe your worst prickle,” does a fantastic job paying off the visual to drive the message home. View the ads here.
The Theraflu Thermoscanner.
During the peak of flu season in Poland, an outdoor ad was outfitted with a thermal camera that could tell passersby if they were showing signs of fever. The ad then prompted users to take and upload a selfie, and then share it on social media with the hashtag #TherafluThermoscanner. How cool is that?
Lastly, here’s an ad we had the pleasure of working on for the Center for Information and Study on Clinical Research Participation (CISCRP), which appeared in a December issue of USA Today. It was a labor of love, and we are thrilled with the results. Learn more about CISCRP’s campaign celebrating medical heroes here.