With the amount of personal information collected daily from simply logging in to social media or doing a quick online search, it’s more important than ever for companies to meet privacy guidelines. Yet some companies still aren’t adhering to best practices. According to an article published on Forbes, within the first six months of 2019, 3,800 data breaches occurred. More recently, a group of popular dating apps were reported to have exposed millions of users’ private data.
So what should companies that want to be responsible do? Staying up to date on certifications and compliance can certainly help. For instance, the Asia-Pacific Economic Cooperation Cross-Border Privacy Rules (APEC CBPR) System requires companies to follow a robust list of privacy policies and practices within the APEC Privacy Framework. Then accountability agent TRUSTe reviews this list and verifies that companies are in compliance.
It’s also important for companies to understand the General Data Protection Regulation (GDPR), a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. Noncompliance can come at a steep price for companies, and in 2020, the fines are expected to rise.
With the transfer of information comes a certain amount of responsibility, so it’s best to stay on top of the latest certifications in order to protect your customers. At Praxis, we are committed to protecting the privacy of clients, sponsors, and patients. This is why we have APEC certifications and are compliant with the requirements of the GDPR. In fact, we’re one of the first small businesses in the US to meet the APEC Privacy Framework requirements. To read more on our involvement, check out our press release here.