Praxis executive interview series: Part 3.

karen grobe. praxis leadership. executive interview series.We’re onto the third blog in our executive interview series (check out parts one and two, if you haven’t already). Today we’re bringing you the thoughts and reflections of Karen Grobe, our senior director of project management. As a 13-year Praxis veteran, she has a wealth of wisdom to share.

JB: How have you seen Praxis change over the years?
KG: The obvious answer is, of course, just the number of employees we have now and the volume of work we’re doing on behalf of sponsors. Beyond that, we are continuously changing as a direct result of sponsor needs. Whether it be adding key positions to satisfy new recruitment needs or adjusting our model to allow sponsors greater flexibility when using our services, we have always understood that as the industry changes, we must change as well. We are not the same as we were a year ago, and I’m willing to bet that we won’t be the same this time next year either.

JB: How have you seen the industry change over the years?
KG: I’d say the biggest change has been the impact of digital recruitment on data. We have always been an ROI-driven industry, but with the continued focus on digital recruitment and the tracking capabilities available within the digital landscape, prioritizing real-time analytics is critical. We have more data than ever available to us, so we’re able to see campaign performance and make adjustments and optimizations faster than ever before.

JB: Where do you see the industry going in the next five years? Ten years?
KG: I think that technology will continue to have a significant impact on how trial participants are recruited and trials are executed. Whether it be finding potential participants or communicating with those already enrolled, utilizing the digital landscape and the devices we’re all tied to will be paramount to drug development. It will be interesting to see how the industry adapts to the rapidly changing digital world.

JB: From your perspective, what makes Praxis unique?
KG: Praxis has always been deeply committed to providing a high level of service to our sponsors and research sites, and that commitment can be seen in the repeat business and long-standing relationships we have developed. Our commitment to sponsors and sites is evident in our stellar project management (I’m biased, I know). It can be seen in everything we do – from our strategy development to our custom analytics reporting, our approach to creative development, and our media planning and execution. Meeting our clients’ needs and exceeding their expectations is at the heart of our philosophy.

JB: What has been your proudest moment/most memorable project at Praxis?
KG: I’m always excited when we’re able to support a study – or a series of studies – that ultimately results in an FDA-approved medication. Knowing that we have played a small role in bringing a new treatment option to people who may be suffering is pretty remarkable. It really doesn’t get much better.

JB: What is your advice for young professionals entering the pharmaceutical industry?
KG: Always remember that you will never be done learning. The key to success is recognizing and taking the opportunities to learn whenever they are presented to you. Listen in meetings, take notes, ask people questions, watch those around you, pay attention to how people communicate with one another, and really read things – all of this will teach you things you could never learn in a classroom. Oh, and put your phone down. And be nice.

Any questions? Want to know more?

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