Health awareness months, weeks, and days can have a tremendous impact on patients. They build community and present an opportunity for those living with a condition to open lines of communication with friends, family, coworkers, and acquaintances. These awareness days can also benefit advocacy groups, as they can be an important time to raise funds and spread the word about the work done on behalf of patients.
Because engagement with patient advocacy groups typically increases during awareness days, this can be a great time to educate patients about clinical trials as a possible treatment option. Plus, an inherent benefit of partnering with advocacy groups is that the information is coming from an organization the patient community already trusts, which adds validity to a sponsor’s message.
Depending on the organization, there may be a variety of ways to partner up, including but not limited to developing educational content for a blog, sponsoring events, providing information to share on social media, and hosting informational sessions about clinical trials. Many groups are also open to unique partnership opportunities if planning starts far enough in advance.
Through these partnerships, sponsors can show they have a true passion for supporting the community, which can build trust with patients.
Connecting with advocacy groups.
Working together on awareness day initiatives can be mutually beneficial for patients, advocacy groups, and sponsors. Reach out to learn more about how Praxis’ in-house outreach team can support relationships with advocacy groups to maximize opportunities during health awareness days.