In this month’s synopsis, catch up on the latest from Praxis.
Praxis celebrates World Health Day. In celebration of this international day of health, our team brainstormed six of our favorite ways to work toward maintaining a healthy lifestyle.
Infographic: Praxis turns 16. We celebrated our sweet 16 last month by creating an infographic showcasing some of the many accomplishments we’re proud of.
Praxis honors the life and work of Rep. Louise Slaughter. Slaughter forever changed the face of clinical research and funding in the US, earning herself a reputation as a tireless warrior for the scientific community.
Analytics vs. analysis. One of our senior analysts takes us through the difference between analytics and analysis. And knowing the difference is a big step toward extracting the greatest insight from a given set of data.
How sponsors can help build a robust creative brief. Learn the four key areas in which sponsors’ input can most heavily influence the production of a successful campaign.
Creative that’s compelling and compliant. Our “empathy over selling” philosophy enables our patient recruitment campaigns to motivate patients while still remaining compliant with IRB guidelines.
Elsewhere in the news.
Cancer centers sell out science when they advertise clinical trials as treatment. Bioethicist Dr. Jonathan Kimmelman shares important insights into the dangers of clinical trial recruitment campaigns that overpromise.