We were recently informed that the campaign we created for the Venus Study – a clinical trial that was recruiting women suffering from vaginal dryness – was recognized as one of the best campaigns of 2011 by Pharmaceutical Executive.
Pharmaceutical Executive’s Ad Stars looks to honor creative excellence in healthcare advertising. As described on their website (pharmexec.com), “Each of the campaigns were selected not only for their strength in relation to a particular therapeutic area, which is crucial, but also because something different in the creative caught our eye; not an easy task given the number of ads we’re able to more or less ignore each day.”
While we are certainly humbled by the award, our real excitement lies in the success of the campaign. Not only were enrollment goals surpassed, but recruitment efforts were able to end a month ahead of schedule.
To see the creative, and to read our featured article in Pharmaceutical Executive, click here.