Praxis' Direct Marketing Campaign Wins Global Award

Brentwood, TN -- May 23, 2006 -- Praxis, a company specializing in centralized patient recruitment for clinical research studies located in Brentwood, TN, has won a Global Award in the consumer direct mail category for its “Campaign for Industry Influencers” posters.

The direct mail campaign consisted of a series of six large-format posters featuring iconic characters doing jobs they weren’t trained to do.  One example shows a ballerina in her costume working in a garage as an auto mechanic.  The series was mailed to professionals in the clinical research industry to reinforce the message: “Assign the right people to do the right job.  Secure Praxis to handle your patient recruitment needs.”

"This campaign was a tremendous success and has generated strong awareness for Praxis,” said David Fox, president and CEO of Praxis.  “Many of our clients have personally commented on the posters.  It’s a clever reminder to them to make the best use of people’s talents to maximize results.”

The Global Awards are the world’s largest and most coveted healthcare communications awards and are the only ones dedicated to the recognition of excellence on an international basis.  The mission of the Global Awards is to acknowledge not just excellence in creativity, but also effectiveness.  Entries are judged by panels of experts from companies around the world.  All winners will also be featured in the next New York Festivals of Advertising, Volume Fourteen, to be published in Spring 2006.  The New York Festivals organizes the competition.

Praxis Communications, Inc., headquartered in Brentwood, TN, provides the pharmaceutical and biotech industries with a wide range of services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising, and program management.  For more information, call Praxis at (615) 312-8207.

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