Praxis Launches Patient Recruitment Campaign For Functional Dyspepsia Research Study

Brentwood, TN -- December 7, 2006 -- Praxis, a company specializing in centralized patient recruitment for clinical research studies, is providing marketing communications services to a major pharmaceutical company for a national study on functional dyspepsia. Often misunderstood and misdiagnosed, functional dyspepsia is a condition that causes pain, bloating and discomfort in the upper abdomen. This study explores an oral treatment option for this chronic and frequent condition.

Dyspepsia is one of the most common ailments of the bowel, affecting nearly 20% of persons in the U.S. This study will take place in approximately 30 locations and will need to enroll about 200 patients.

Praxis will provide a variety of marketing services for the clinical trial including patient profiling, strategic media planning, advertising, development of an informational website, and patient education materials. The campaign will feature a toll-free number and study web site along with customized tracking/analysis through centralized recruitment center management provided by PraxisDirect®. PraxisDirect’s proprietary software is easy-to-use and delivers secure, real-time, online statistics 24/7, enabling sponsors and study managers to continually track results and enrollment trends.

According to David Fox, CEO of Praxis, “In the past, Praxis has successfully implemented patient recruitment campaigns for this condition. Our therapeutic experience combined with our marketing expertise will provide support to the sites to help deliver qualified patients in a timely manner for this important research study.”

Praxis Communications, Inc., headquartered in Brentwood, TN, provides the pharmaceutical and biotech industries with a wide range of services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising, and program management. For more information, call Praxis at (615) 312-8207.

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