Praxis Communications Receives Top Honors at Global Awards Competition
Poster Direct Mail Campaign Considered Among Healthcare Advertising Entries from 42 Countries

Brentwood, TN -- Oct. 19, 2004 -- Praxis Communications, Inc., a Nashville-based company specializing in centralized patient recruitment for clinical research studies, has won a Grand Global Award for Best Professional Communication for its direct mail piece, "Campaign for Industry Influencers."

The award was one of only five presented at the 11th annual worldwide competition to honor the best in healthcare communications. Praxis also received a Global Award in the category of Professional Communication: Internet Website, one of 36 presented.

"We're genuinely honored by this award," said David L. Fox, President and CEO. "It's a testament to the high-caliber creative that we employ, not just for our company, but also for our clients in their patient recruitment efforts."

The direct mail campaign features three large-format posters depicting iconic characters making questionable use of their time with a headline that reads, "Isn't it wiser for people to spend their time on the jobs they're good at?" The purpose of the posters was to encourage pharmaceutical companies to trust Praxis to handle patient recruitment for clinical drug trials rather than relying on in-house resources.

The Global Awards are the world's largest and most coveted healthcare communications awards and are the only ones dedicated to the recognition of excellence on an international basis. The mission of the Global Awards is to acknowledge not just excellence in creativity, but also effectiveness. All winners will also be featured in the next New York Festivals Annual of Advertising, Volume Thirteen , to be published in Spring 2005.

Praxis, headquartered in Brentwood, TN, provides the pharmaceutical and biotech industries with a wide range of services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising, and program management. For more information, call Praxis at (615) 312-8207.

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