Praxis’ Creative Motivates Patients and Wins 4 Awards

Brentwood, Tenn. -- August 15, 2007 -- Praxis, a company specializing in centralized patient recruitment for clinical research studies has won four prestigious creative excellence awards from four different competitions for its “Clinical Research Rock Star” album campaign.

David Fox, CEO of Praxis, said “In order to be successful, ads must grab the attention of the target audience. Praxis strives for creative excellence in every element of a recruitment campaign. The recruitment materials we develop capture the attention and engage the audience, and also motivate them to respond to the message. We are very pleased and honored that the healthcare industry has recognized Praxis’ marketing campaigns and presented us with these outstanding awards.”

The four awards include: a Gold Award from the International Award of Excellence (IN-AWE) presented by the Medical Marketing Association (MMA); a 25th Annual BMA ACE awards; an Award of Excellence at the 20th Annual RX Club Show, which honors the top healthcare advertising from around the world; and a Global Award in the consumer direct mail category.

The MMA’s IN-AWE awards recognizes the year’s best medical marketing pieces, based on “powerful strategy, killer creative and measurable results.” Winners were chosen from over 800 international entries. The 25th annual 2007 BMA ACE Awards celebrate creative excellence in business-to-business marketing communications. The RX Club Show Awards honor the best in print, electronic, and video in the service of healthcare and is in its 20th year. The Global Awards are the world’s largest and most coveted healthcare communications awards dedicated to the recognition of excellence on an international basis. The mission of the Global Awards is to “acknowledge not just excellence in creativity, but also effectiveness.”

Fox adds, “Winning awards is just icing on the cake. To be truly successful, the campaign must be effective, especially when recruiting patients for a clinical research study. And that is our primary objective.” Praxis expertise includes a seasoned staff of clinical and marketing professionals who ensure that every tactic and strategy used will deliver the right message to the right audience. Praxis has executed many successful marketing campaigns in a variety of therapeutic areas. The campaigns are custom-tailored to each protocol, and specifically designed to accelerate trial enrollment – ultimately saving the sponsor both time and money that is often lost due to recruitment delays.

Praxis Communications, Inc., headquartered in Brentwood, Tenn., provides the pharmaceutical and biotech industries with a wide range of services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising, and program management. For more information, call Praxis at (615) 312-8207.

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