Situation.
We were enlisted to recruit patients with female sexual dysfunction (FSD) for a study testing a new treatment. Although 40% of women in the U.S. have FSD, the symptoms suggest that some women might be hesitant to admit they have the condition, let alone take part in research about it.
Results.
With a communications mix consisting of an educational brochure, a website, an Internet banner ad, and a public relations campaign, we brought a message of hope to women with FSD. By providing not only information about this delicate condition, but also comforting details about the research study, we were able to connect with FSD sufferers. And, in doing so, we surpassed the enrollment goal set for the study.
