Situation.
After being approached to recruit children between the ages of 5 and 10 to take part in a research study, we realized the first challenge would be getting through to parents. Although parents with children who suffer from incontinence are well aware of the stress it brings to the entire family, they would have to be convinced that participating in a study was a smart thing to do. And that the study was safe.
Results.
Targeting women between the ages of 25 and 44, we appealed to a mother’s desire to do what’s best for her children. In a brochure we educated parents about research studies, assuring them that the safety and well-being of their children would always be our top priority. We took a similar approach to an educational website, print ad, and public relations campaign. In the end, we fulfilled the enrollment goal in a mere 28 weeks, with only 67% of anticipating sites participating.
