Special Populations

Special populations are defined as specific ethnic and demographic groups, such as women, seniors, children, African Americans, Native Americans, and Hispanics. It is crucial to understand the barriers that are presented when recruiting special populations. Distrust towards clinical trials, cultural issues, a smaller population pool, and lack of health insurance all hinder the ability to reach potential subjects from these groups.

At Praxis, we overcome these challenges by focusing on the communications that best motivate special populations. It is imperative to know which medium influences the audience – whether the target is the patient, family, caregiver, or parent. We also use market research and media consumption patterns to develop the right message, visuals, and tools to reach the desired group. And we also determine the geographic regions with the most potential participants for the study.

To learn more about how we address special populations, take a look at these recruitment success stories.

African Americans
Women
Children

Home   |    What we do   |   Experience   |   News   |   Company