Situation.
Over 14 million people in North America have the condition known as Chronic Obstructive Pulmonary Disease (COPD.) Unfortunately, less than 60% seek and receive treatment since many are unaware that they have this condition. Our task was to recruit 900 adults between the ages of 45 and 74 to participate in this 26-week study.
Results.
The targeted communications program
for this study included a variety of materials: brochures, print and television ads, a study website, direct mail, and public relations. All of these methods worked together to deliver 4,234 pre-qualified candidates to the sites. The retention campaign, which consisted of study-branded items, bi-monthly newsletters and other incentives, led to study completion by 81% of randomized subjects, 16% higher than the industry standard.
