Situation.
This study focused on adults between the ages of 18 and 70 with mild to moderate asthma. The target demographic selected for recruitment advertising was women between the ages of 18 and 64, since women are more likely to seek medical attention, in addition to having a 30% higher incidence of asthma.
Results.
While supporting more sites than originally planned and launching the study in the most expensive media quarter, the recruitment program resulted in the study exceeding the contracted recruitment goal of 3,500 referred pre-qualified patients. And the retention campaign helped keep patients interested and active in the study by giving them items such as study-branded pieces, a bimonthly newsletter, and gift certificates.
