Situation.
The majority of people with functional dyspepsia don’t know exactly what condition they have – and most treat it as basic indigestion. This made our task of generating pre-qualified referrals for the study even more challenging. Education had to be the first step. We had to inform those adults between the ages of 18 and 74 with symptoms of FD about the condition, and then get them to act.
Results.
For our three-month campaign, we created targeted communications that included print and television ads, a study website, and a direct mail brochure. Our charge of motivating those with symptoms to visit the study website or call to be pre-qualified resulted in a 50% increase in screening activity and a 95% increase in randomization. And through our efforts, the enrollment period was shortened by 90 days.
