Situation.
Our goal was to recruit 120 patients with type 2 diabetes across 18 research sites – a task that presented a multitude of challenges. First, the protocol required a narrow elevated HbA1c range. We also had to find participants willing to commit to strict guidelines. Furthermore, the campaign launch date competed with the upcoming holiday season.
Results.
Through our efforts, the average number of patients screened each week increased 81%, and traffic to BreezeStudy.com rose significantly. To keep patients motivated, we also initiated a comprehensive retention and compliance campaign to give patients a sense of belonging and ownership. Throughout the course of the study, each individual received branded gift items. As a result, the retention rate for this study was well above the industry average.
