Situation.
Our challenge was to recruit 600 children between the ages of 2 and 12 who suffered from molluscum contagiosum. What’s more, we needed to do it in eight months. Our program targeted parents, specifically mothers, as they are typically the primary healthcare decision-makers. We needed to inform them of the new non-invasive, FDA-approved medication that this study would be testing.
Results.
Print advertising appeared in family publications; posters and brochures were placed in physicians’ offices; and direct mail and a website were created for parents. Our intention was to assure parents that this was a safe and effective way to treat their child’s troublesome skin condition. As a result of these communications, two and a half months were saved due to early enrollment.
