Targeting women between the ages of 25 and 44, we appealed to a parent’s desire to do what’s best for his or her children. In a brochure distributed through doctors, research sites, community organizations, and targeted direct mail, we educated parents about research studies, ensuring them that the safety and well-being of their children would always be our top priority. We took a similar approach in an educational website, ad, and public relations campaign. In the end, we fulfilled the enrollment goal in a mere 28 weeks, with only 67% of anticipated sites participating.