Asthma:
Giving patients a chance to breathe easier.

This study focused on adults ages 18-70 with mild to moderate asthma. The target demographic selected for recruitment advertising was women age 18-64, since women are more likely to seek medical attention, in addition to having a 30% higher incidence rate of asthma. Praxis implemented centralized recruitment activities over a 20-week period for 100 sites beginning in the fourth quarter of 2003.

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