Praxis Awarded Patient Recruitment Campaign for Bipolar Depression Studies

Brentwood, TN -- August, 8, 2006 -- Praxis, a company specializing in centralized patient recruitment and retention for clinical research studies will provide patient recruitment services for a major pharmaceutical company for two, phase III research studies. The studies will investigate an oral medication for use in the management of Bipolar I Depression. According to the National Institute of Mental Health (NIMH), about 5.7 million American adults have bipolar disorder, and the illness often goes undiagnosed for years. The studies will take place at over 90 sites in the U.S.

The comprehensive awareness campaign created by Praxis includes development of an informational website, a targeted direct marketing program along with educational materials and community outreach.    To ensure up-to-the-minute recruitment statistics monitoring, a centralized campaign will be implemented utilizing Praxis’ proprietary software technology PraxisDirect®.  Featuring user-friendly intuitive menus, PraxisDirect eliminates excess paperwork and provides an easily-accessible online tool to track inquiries, media referral sources, randomization, site performance, and other information. All study records are secure and may be viewed by “permission only” through a password protected log-in.

“It’s a great opportunity for us to assist a long-time client with some studies they’ve been having difficulty enrolling,” said David Fox, CEO of Praxis.  “The studies had been behind schedule on projected enrollment completion.  We are implementing a comprehensive program which will result in a substantial savings to the sponsor and allow them to close the studies much sooner.  Building on our successes in educating patients about clinical trials, Praxis CNS experience continues to grow, giving us a very diverse catalog of therapeutic expertise.” 

Praxis Communications, Inc., headquartered in Brentwood, TN, provides the pharmaceutical and biotech industries with a wide range of services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising and program management. For more information, call Praxis (615)312-8207.

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