Praxis Over Delivers, Under Budget with Brand Extension

Brentwood, TN — April 20, 2010 --  Praxis, a company specializing in centralized patient recruitment for clinical research studies, recently provided recruitment services to a pharmaceutical company for a study to test a medication for a women’s health indication.  This marks the third successful brand extension for their client.  With a brand identity established in the first campaign, each successive campaign evolves and builds on the awareness and data of the previous.  In this latest campaign execution, specific social media tactics were included in such a way to help drive the 1365% ROI the sponsor realized.  New levels of return were achieved while driving down overall cost for the sponsor and saving years off the drugs timeline to approval.  In fact, this latest recruitment program over-delivered on patients by an added 73% for just two-thirds the planned recruitment investment.    

According to David Fox, President and CEO of Praxis “As we continue to support and partner with this sponsor each step builds upon the previous.  We have fully developed and supported two prior protocols and been able to save a combined 25 months off projected enrollment.  Our initial brand building efforts and up-front planning continue to pay dividends with heightened awareness among our patient population.  All of this adds up to saved money and time for the sponsor."  Fox continues “it is truly an honor for us to continue to support this sponsor in their efforts to help women with this condition.”

The study  was centrally managed and patient recruitment results were available in real-time, 24/7 using PraxisDirect®, Praxis’ online study management technology.  PraxisDirect also played a key role in the daily life of the study coordinator by offering key assistance and tracking regarding patient outcomes.  The system is consistently rated "excellent” by study coordinators in terms of ease of use and content.

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