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Praxis Delivers Recruitment Success on Brand Extension
Digital Leads the Way
Brentwood, TN — August 17, 2010 -- Praxis, a company specializing in centralized patient recruitment for clinical research studies, recently completed a second recruitment program for a pharmaceutical company in a study series for Hepatitis C Virus (HCV). This marks a successful brand extension campaign for this indication.
With a brand identity developed by Praxis and established in the first campaign, this successive campaign evolved and built on the awareness and data of the previous study. In this latest campaign, highly targeted digital communications were utilized to drive interested candidates to the study website. Sites receiving the greatest response to the advertising program randomized an average of 171% more patients than their counterparts. Additionally, 84% of all randomized patients were provided by sites participating in the Praxis recruitment program.
David Fox, President & Co-CEO of Praxis says “As we continue to build upon this brand in support of our sponsor’s HCV program, efficiencies and cost savings are realized throughout the process. By developing strong brand recognition among the HCV community, the program continues to pay dividends with heightened awareness resulting in savings in both time and money for our sponsor partner.”
Praxis Communications, Inc., provides the pharmaceutical and biotech industries with a wide range of global services for patient recruitment and retention for clinical trials including patient profiling, predictive modeling recruitment planning, centralized fulfillment, media relations, advertising and program management. Praxis is headquartered in Brentwood, TN. For more information, call Praxis at (615) 312-8207.
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