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Praxis Business Development Team Continues to Grow

Brentwood, TN -- October 25, 2007--–  Praxis, a full service patient recruitment company, has promoted Colleen Daly to the position of Business Development Manager. She was previously Patient Recruitment Coordinator. Praxis is currently expanding operations and adding a number of new positions to better serve their pharmaceutical and biotech sponsors. In her new role, Colleen will manage business development activities for Praxis’ clients in the central U.S. by creating customized patient recruitment and retention solutions designed to enroll studies on time and on budget to help reduce clinical trial delays.

 Since joining Praxis in 2004, Colleen has worked with sites and sponsors to execute successful patient recruitment programs in a variety of areas including, pediatrics, dermatology, women’s health, vaccine, and rheumatology. Responsibilities included managing and directing strategic campaigns, creative execution, meida placement, centralized recruitment center management, and ongoing program analysis/reporting to ensure the best ROI for clients.

David Fox, Praxis President and CEO said, “We are happy to promote Colleen to this new position as our business continues to expand and grow. Colleen’s experience and background working with the top pharmaceutical companies, as well as sites, allows her unique insight into the “real-world” practical application, strategy and development of successful recruitment campaigns. In addition, her clinical experience and combination of program management skills will help ensure excellent personal service for our sponsors to deliver customized, results-oriented recruitment programs that will reduce drug development cycle times.”

Colleen previously held an Account Executive and Production Manager positions with Alcott Routon direct marketing company.  She holds a Bachelor of Business Administration degree from Central Connecticut State University majoring in marketing communications.

Praxis Communications, Inc., headquartered in Brentwood, TN, provides the pharmaceutical and biotech industries with a wide range of services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising, and program management. For more information, call Praxis at (615) 312-8207.


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